| Predictive analytics is looking at a set of data — what is already known — and trying to make an accurate guess at something which will happen in the future — something unknown.
With it, you can: - Improve sales processes with better lead scoring
- Boost marketing with cheaper, more effective ads
- Build models of buyer behavior to understand the customer journey
- Optimize customer success by predicting and reducing churn
- Fine-tune internal operations and set achievable goals
To properly understand predictive analytics and how it is shaping business processes today we have to look at the science behind the hype. Learn how you can leverage predictive analytics to improve your business processes
Vinay Patankar,
CEO & Co-founder,
Process Street P.S. Create, track, and automate processes. Sign up to Process Street for free. | 
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