| Most brands optimize rational factors that affect customer behavior such as price points and product features. But today's audience make purchase decisions based on their emotional experience as well. It's been proven over and over that businesses can use this to their advantage, especially by demonstrating emotional intelligence. For example, studies have found that emotionally intelligent salespeople win deals twice as big, and that the highest-performing customer service reps also have high levels of emotional intelligence. In this article, we talk about why you should foster emotional intelligence in your business' support team, and how. Learn how to use emotional intelligence to provide exceptional customer service
Vinay Patankar,
CEO & Co-founder,
Process Street P.S. Create, track, and automate processes. Sign up to Process Street for free. | 
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