| Computers can process huge datasets in milliseconds, but users can find that difficult to believe, especially under certain circumstances. With software becoming more and more human, we expect it to stop and think before it gives us an accurate answer. We're used to meaningful thought — or even older software — taking its time to process requests so when an action happens too quickly, users can end up feeling like the computer has overlooked something. This article is about the illusion of loading times. Facebook uses it. Trello uses it. Even your Windows computer uses it. And, believe it or not, it's all for your benefit. Click here to read how loading time fools you, and why that's for your own good Vinay Patankar,
CEO & Co-founder,
Process Street P.S. Create, track, and automate processes. Sign up to Process Street for free. | 
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